A couple of weeks ago, we announced our new partnership with Eataly Toronto – an exciting moment for the Van Groningen family and the entire VG Meats team. We’d like to share a bit more detail about what went into that decision and how excited we are to have found a Toronto-based retail partner who shares our vision, values and dedication to quality food.
Shared values – and a love of great food
Eataly is all about bringing incredible local and international food to communities around the world, and they share our passion for quality. If you haven’t read this Toronto Life article on the new location, please do – it gives a fantastic overview of everything Eataly has to offer. (See if you can spot VG Meats products in a few of the photos!)
What’s cool about Eataly is that they use many Italian food models. Italy has long been known for their long-standing local food systems, which completely mirrors our commitment to regenerative agriculture and food production. We love Ontario beef, poultry and pork, and we’re excited to share the best of these products with Eataly’s audience. The more places you can find VG Meats in store, the more opportunities to put Ontario meats on the international map!
We’re also pleased to be featured alongside exceptional food from other communities that share our approach and values. An Eataly Toronto shopper can grab a steak produced here in Simcoe alongside some fine Italian olive oil, cheese, coffee and delectable chocolates. There are also house-made items like fresh pasta and Italian-style bread that’s baked in-store. The in-house gelato is prepared fresh daily using local Ontario dairy. It’s local meets international, in a lot of ways, and it works beautifully.
Let us know if you’ve been to Eataly Toronto!
If you head over to Eataly Toronto, we want to hear about it. Better yet, we want to see your pics of VG Meats in the macelleria! Be sure to post them and tag us, and tell Wes (the head butcher) and his staff that VG Meats sent you. Or, if you don’t venture to Toronto that often, simply visit us in Simcoe or Stoney Creek – or, shop online at vgfarmtocity.ca! We’re always happy to see you shopping with us, no matter where or how.